Bernard Cova (ed.)

Broschiertes Buch

Consuming Experience

Beschreibung

Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.

Autor

Caru, Antonella; Cova, Bernard

Produktdetails

• Verlag: Routledge
• Seitenzahl: 220
• Erscheinungstermin: 7. Dezember 2006
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 342g
• ISBN-13: 9780415382441
• ISBN-10: 0415382440
• Artikelnr.: 21698039