Broschiertes Buch

Consumer Vulnerability

Conditions, contexts and characteristics

Herausgeber: Hamilton, Kathy; Piacentini, Maria; Dunnett, Susan

Beschreibung

Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Autor

Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 236
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 365g
• ISBN-13: 9780367868024
• ISBN-10: 0367868024
• Artikelnr.: 58441815