Consumer Satisfaction/Dissatisfaction w.r.t.Selected Services of BSNL
Nidhi Gupta
Broschiertes Buch

Consumer Satisfaction/Dissatisfaction w.r.t.Selected Services of BSNL

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BSNL is now India's leading Telecommunications Company and the largest public sector under taking which is coming up with new tariffs and discount schemes to gain the competitive advantage. Consumer satisfaction is important to business from the short term and long- term point of view. One satisfied consumer may be the best means of advertisement, it can build a brand image in a particular area and gradually the area spreads out and the popularity of sale of the services of BSNL shall increase leading to a greater market share. The present study is a part of UGC research project and was planne...