Consumer Identities
Agency, Media and Digital Culture
Herausgeber: Roberts, Candice D.; Lascity, Myles Ethan
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Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity.
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