Jing Jian Xiao
Broschiertes Buch

Consumer Economic Wellbeing

Versandkostenfrei!
Versandfertig in 6-10 Tagen
46,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
23 °P sammeln!
This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents eff...