Andrew Smith, Evgeniya Lukinova, John Harvey

Gebundenes Buch

Consumer Decision-Making, Analytics and AI

Beschreibung

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Autor

Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School. Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham. John Harvey is Associate Professor based in the N/LAB at the University of Nottingham. Gavin Smith is Associate Professor at the University of Nottingham, where he is the Data Science Lead within the N/ LAB. Roberto Mansilla is Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham. James Goulding is a professor of data science and the current Director of the N/ LAB at the University of Nottingham. Georgiana Nica-Avram is Assistant Professor in Business Analytics in the N/LAB.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 160
• Erscheinungstermin: 27. Juni 2025
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 411g
• ISBN-13: 9781032830445
• ISBN-10: 1032830441
• Artikelnr.: 73333857