Domen Bajde, Dannie Kjeldgaard, Russell W. Belk

Gebundenes Buch

Consumer Culture Theory

Beschreibung

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.

Autor

Domen Bajde is Professor WSR at University of Southern Denmark, where he heads the Consumption, Culture and Commerce research unit. His primary research interests include investigation of moralized markets and consumption, emergent technologies, and industry branding. Dannie Kjeldgaard is Professor in the Consumption, Culture and Commerce group at the University of Southern Denmark and VPP professor at the Univeristy of Gothenburg. Dannie's work analyses change processes of market-based glocalization, specifically how marketing and consumption constitute new sociocultural meaning systems. Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 218
• Erscheinungstermin: 10. April 2019
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 473g
• ISBN-13: 9781787542860
• ISBN-10: 1787542866
• Artikelnr.: 54434116