Zubin Sethna, Jim Blythe

Gebundenes Buch

Consumer Behaviour

Beschreibung

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Autor

Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent¿s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.  

Produktdetails

• Verlag: SAGE Publications Ltd
• 4 Revised edition
• Seitenzahl: 576
• Erscheinungstermin: 12. April 2019
• Englisch
• Abmessung: 254mm x 195mm x 32mm
• Gewicht: 1430g
• ISBN-13: 9781526450005
• ISBN-10: 1526450003
• Artikelnr.: 55403643