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Consumer Behaviour in Tourism
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Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-- tour operation- tourist destinations- hospitality- visitor attractions- retail travel- transportThe authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.Each chapter features conc...
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-
- tour operation
- tourist destinations
- hospitality
- visitor attractions
- retail travel
- transport
The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.
First european textbook on the subject
International examples and case studies
Interactive text with exercises and discussion points
Review quote:
"If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!"
Customer review on Amazon.com
Table of contents:
Context; The purchase-decision process; Typologies of tourist behaviour; Tourism demand and markets; Consumer behaviour and marketing; Topical issues in consumer behaviour; Conclusions and future; Case studies; Glossary of terms.
- tour operation
- tourist destinations
- hospitality
- visitor attractions
- retail travel
- transport
The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.
First european textbook on the subject
International examples and case studies
Interactive text with exercises and discussion points
Review quote:
"If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!"
Customer review on Amazon.com
Table of contents:
Context; The purchase-decision process; Typologies of tourist behaviour; Tourism demand and markets; Consumer behaviour and marketing; Topical issues in consumer behaviour; Conclusions and future; Case studies; Glossary of terms.