Andrew Smith

Gebundenes Buch

Consumer Behaviour and Analytics

Beschreibung

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Autor

Andrew Smith is the Interfaith Advisor to the Bishop of Birmingham, United Kingdom. He brings years of experience and expertise in the area of interfaith dialogue and fostering relationship between different faith and community groups. Ulrike Hunt works for The Feast in Luton, United Kingdom. She too carries years of experience of interfaith dialogue with teenagers and of training others in how to create a safe space for teenagers to experience constructive dialogue.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 230
• Erscheinungstermin: 8. November 2023
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 514g
• ISBN-13: 9781032388373
• ISBN-10: 1032388374
• Artikelnr.: 68475198