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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.
Product Description
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
Features + Benefits
Each chapter opens with a short story from a european contributor, new chapter objectives and an introduction.
Within the chapter there are Multi-cultural dimensions boxes, Marketing opportunity boxes and Marketing pitfalls boxes which all illustrate the impact consumer behaviour has on marketing activities. There are also regular Consumer Behaviour As I See It boxes featuring marketing professionals talking about the relevance of Consumer behaviour issues in the marketing world.
Each chapter closes with a Chapter Summary, a list of key terms and Consumer Behaviour Challenge questions and activities, which engage students minds by putting their understanding and ideas to the test.
At the end of each Part of the book there are longer teaching cases, with questions, teaching notes and cases from old editions available online.
Online for Students there are multiple choice questions to help test your knowledge, links to useful and interesting websites, an online glossary and revision flashcards.
Online for Lecturers there is a fully updated Instructors Manual, PowerPoint slides, a Classic Case bank and a Test bank of questions.
Backcover
Consumer Behaviour: A European Perspective 5th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg
Now in its fifth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:
Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work.
Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour.
New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon
About the authors
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren T. Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark.
Margaret K. Hogg ,Ph.D., holds the Fulgoni Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.
Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Chapter 10: Groups and social media
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Chapter 13: Culture and consumer behaviour
Chapter 14: Cultural change processes
Chapter 15: Consumption and cultural differences
Product Description
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
Features + Benefits
Each chapter opens with a short story from a european contributor, new chapter objectives and an introduction.
Within the chapter there are Multi-cultural dimensions boxes, Marketing opportunity boxes and Marketing pitfalls boxes which all illustrate the impact consumer behaviour has on marketing activities. There are also regular Consumer Behaviour As I See It boxes featuring marketing professionals talking about the relevance of Consumer behaviour issues in the marketing world.
Each chapter closes with a Chapter Summary, a list of key terms and Consumer Behaviour Challenge questions and activities, which engage students minds by putting their understanding and ideas to the test.
At the end of each Part of the book there are longer teaching cases, with questions, teaching notes and cases from old editions available online.
Online for Students there are multiple choice questions to help test your knowledge, links to useful and interesting websites, an online glossary and revision flashcards.
Online for Lecturers there is a fully updated Instructors Manual, PowerPoint slides, a Classic Case bank and a Test bank of questions.
Backcover
Consumer Behaviour: A European Perspective 5th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg
Now in its fifth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:
Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work.
Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour.
New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon
About the authors
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren T. Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark.
Margaret K. Hogg ,Ph.D., holds the Fulgoni Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.
Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Chapter 10: Groups and social media
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Chapter 13: Culture and consumer behaviour
Chapter 14: Cultural change processes
Chapter 15: Consumption and cultural differences
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students