Morris B. Holbrook

Gebundenes Buch

Consumer Behavior

New Essays on the Study of Consumption

Beschreibung

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Autor

Morris B. Holbrook is now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. He received his Bachelor's Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his PhD in Marketing from Columbia in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in such areas as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing and consumer behavior with a special focus on issues related to communication in general and to aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, and stereography in particular.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 296
• Erscheinungstermin: 2. Dezember 2024
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 611g
• ISBN-13: 9781032908861
• ISBN-10: 1032908866
• Artikelnr.: 71698691