Consumer Behavior on Social Media Marketing Platforms
Asaad Ali Karam
Broschiertes Buch

Consumer Behavior on Social Media Marketing Platforms

Research in Social Media Marketing Platforms, Consumer Behavior, Brand, Purchase Intention

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One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service ...