Geoffrey Paul Lantos

Broschiertes Buch

Consumer Behavior in Action

Real-life Applications for Marketing Managers

Beschreibung

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does

Autor

Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 648
• Erscheinungstermin: 15. Oktober 2010
• Englisch
• Abmessung: 280mm x 216mm x 35mm
• Gewicht: 1604g
• ISBN-13: 9780765620903
• ISBN-10: 0765620901
• Artikelnr.: 29026879