Consumer Behavior: Buying, Having, and Being plus Pearson MyLab Marketing with Pearson eText, Global Edition, m. 1 Beila
Michael R. Solomon
Audio CD mit DVD

Consumer Behavior: Buying, Having, and Being plus Pearson MyLab Marketing with Pearson eText, Global Edition, m. 1 Beila

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.For consumer behavior courses.This package includes MyLab.Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how t...

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