Broschiertes Buch

Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice

Herausgeber: Hantula, Donald A.; Wells, Victoria K.

Beschreibung

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

Autor

Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 266
• Erscheinungstermin: 14. Oktober 2024
• Englisch
• Abmessung: 246mm x 174mm x 14mm
• Gewicht: 480g
• ISBN-13: 9781032924168
• ISBN-10: 1032924160
• Artikelnr.: 71689829