Prof. Dr. Hab. Anna D¿browska is the Head of Department of Consumer Behavioral Research, Institute of Management, Warsaw School of Economics. She has been employed at universities in Poland since 1997. Her area of specialization is service marketing, consumer behavior, consumer protection and education, e-services and consumer social responsibility. She is an author and co-author of numerous scientific and popular science books and articles. She organizes and coordinates conferences focusing on holistic consumer market safety. She cooperates with the Office of Competition and Consumer Protection (Urz¿d Ochrony Konkurencji i Konsumentów, UOKiK) and other consumer organizations. She has worked for many years at the Institute for Market, Consumption and Business Cycles Research and was Deputy Director for Scientific Affairs from 2016 to 2018 for the institution. Alicja Fandrejewska is the Department of Management Information Systems, Faculty of Management, University of Warsaw. Dr Alicja Fandrejewska has worked at Kozminski University and the University of Warsaw. She has a PhD in Social Sciences (Management) awarded by the Warsaw School of Economics and a PhD in Humanities (English Philology) obtained from the University of Gdäsk. Her research focuses on the development of ICT technologies, examining their usability for consumers and their role in enhancing the efficiency and competitiveness of businesses in a globally interconnected, knowledge-based economy. She is also an author and co-author of publications in the areas of cross-country comparisons of acceptance of technological innovations, including e-health, cultural differences, business communication, ICT and management. El¿bieta Stäczyk, University of Wroc¿aw and at the Statistical Office in Wroc¿aw - Dolno¿l¿skie Centre for Regional Surveys. She has worked at the University of Wroc¿aw and at the Statistical Office in Wroc¿aw - Dolno¿l¿skie Centre for Regional Surveys. She is a doctor of economic sciences. Her research interests cover mainly methods of spatial analysis in terms of the diversification of socio-economic development, measurement of the competitiveness and innovation of regions, eco-innovation of enterprises, energy innovations in households and use of advanced statistical methods to predict consumer behaviour. The results of her research and development work are numerous publications in scientific journals, including 4 peer-reviewed book publications, as well as analytical reports for local government. Katarzyna Szalonka, University of Wroc¿aw, a consultant and a member of the working team for the Ministry of Health for the pilot implementation of pharmaceutical care. Prof. UWr Dr. hab. Katarzyna Szalonka has been employed at universities in Poland since 2000. She deals with marketing in healthcare mainly in the pharmaceutical market. She publishes books and papers on pharmaceutical care, marketing in commerce, and health-promoting behavior. She specializes in issues related to healthcare, innovations in the health sector, and pharmaceutical care and she organizes periodic conferences on pro-healthy lifestyles. She was a member of the teams at the Ministry of Health for the pilot implementation of pharmaceutical care.
