Nancy R. Lee

Gebundenes Buch

Conducting Social Marketing Research

A Practical Guide

Beschreibung

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

Autor

Nancy R. Lee, MBA, is President of Social Marketing Services, Inc., in Seattle, Washington, an Affiliate Instructor at the University of Washington, and a strategic advisor for social marketing campaigns at C+C in Seattle, a communications firm.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 150
• Erscheinungstermin: 30. August 2025
• Englisch
• Abmessung: 222mm x 145mm x 12mm
• Gewicht: 329g
• ISBN-13: 9781032936116
• ISBN-10: 1032936118
• Artikelnr.: 74264509