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Microenterprises are constituted as a dynamic and indispensable business for the national economy where many families take the initiative to undertake to survive and generate employment, so many people decide to join these for the flexibility and opportunity offered by allowing to increase income and improve the quality of life. Nowadays microenterprises face small and large companies, so to be competitive they must focus on designing an organizational structure that allows them to reflect their planning system, organization, management and control, in addition to having sufficient resources, use new technology to increase production capacity and overcome potential competitors to be successful in a globalized world where the ability to compete is everything.Competitiveness aims to innovate through continuous improvement using competitive strategies to develop new skills to lead in a market where having unique and special features in some way distinguish microenterprises in the markets conquered.