Competitive performance from CSR practices in SMEs
Paula Back
Broschiertes Buch

Competitive performance from CSR practices in SMEs

From a stakeholders' perspective

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The book shows that in small and medium enterprises the strategic incorporation of socially responsible behavior contributes to improving the competitiveness. The analysis is from a multi-stakeholder perspective. It investigates relationship with key stakeholders to find out if there is a competitive advantage in applying Corporate Social Responsibilities practices. Besides the direct influence of Corporate Social Responsibility practices on competitive performance, the mediating effect of relationship improvements has been analyzed. Stakeholders hold the key to influence the environment in wh...