Competitive approaches used by rural saccos in Kenya
ESTHER MAINA
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Competitive approaches used by rural saccos in Kenya

Competitiveness of Saccos

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The liberalization of the financial sector in Kenya has brought about increased competition emerging from new entrants to the market, as well as the existing ones adopting the use of highly competitive trading practices. The major players in this market are the mainstream banks, rural and urban Saccos and Micro-Finance institutions that offer homogeneous as well as differentiated financial products and services. The said institutions target similar markets and clients. Saccos operating in the rural environment have been made to re-invent their competitiveness from the traditional practices to ...