D. Williams

Gebundenes Buch

Competing Against Multinationals in Emerging Markets

Case Studies of SMEs in the Manufacturing Sector

Beschreibung

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Autor

Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

Produktdetails

• Verlag: Palgrave Macmillan UK / Palgrave Pivot / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-50030-4
• 2015 edition
• Seitenzahl: 134
• Erscheinungstermin: 10. Dezember 2014
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 282g
• ISBN-13: 9781137500304
• ISBN-10: 1137500301
• Artikelnr.: 41752467