Compete or Forfeit!
Subba Rao Chaganti
Gebundenes Buch

Compete or Forfeit!

Competitive Strategies for Pharmaceutical Industry

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The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Japan), which inhabit a mere 13 per cent of population account for over 80 per cent of world pharmaceutical market. This is however changing mainly due to the rapid genericization driven by the winds of declining R&D productivity, vanishing market exclusivities consequent to patent expiries, and ever-increasing efforts by virtually every government on earth to contain healthcare costs. Compete or Forfeit is the story of a small bunch of flatteners (about a dozen) and eighteen other firms who are follo...