Mark Lamb
Broschiertes Buch

Compass and a Map

A Guide for the International Business Development Manager

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Have you recently assumed international business development responsibilities? Do you want to learn more about planning and executing international business development campaigns? Mark Lamb has written a book which presents more than 300 takeaways to guide you in the business development process. With this book in your toolbox, consider it as a compass and a map that will be instrumental in guiding you through a career in international business. The experience he shares in this book will shorten your learning curve in each phase of the business development cycle: networking, business trip plan...