Archana Bhatia

Broschiertes Buch

Comparative Study of International Tourist Destination

Competitiveness of India and Singapore

Beschreibung

International tourists in India & Singapore various attractiveness related literature was reviewed and an exhaustive list of 90 factors affecting destination attractiveness was prepared. In order to perceive the choice and perception a questionnaire was filled by foreign tourists. After analysis 56 variables under 11 attributes have been used for analysis of further objectives. In order to find a deeper insight about destination attractiveness a structured questionnaire was filled by each 250 respondents from India & Singapore. A study and comparison of the destination competitiveness for international tourists in India and Singapore was carried out. India generates the 4th largest tourist market for Singapore and Indian tourist perception was done. By overcoming the loopholes, hindrances of Indian tourism industry India will compete the destination competitiveness on globe and will be able to utilize its natural and cultural strength and by exploring new avenues of man-made attractions. It will also contribute to increase GDP in terms of foreign exchange earnings, employment. An extensive research can be carried out in future to compare India with other destination.

Autor

Dr. Archana Bhatia holds M. Com (Gold Medalist, 1986) and Ph. D. (2013) from M D University. She is Associate Professor, Head and Dean, Department of Commerce, DAV Centenary College, Faridabad. Her research is focused on Tourism and Women issues. She has edited 3 books, authored 12 books, and published more than 60 papers in peer reviewed journals.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 204
• Erscheinungstermin: 21. August 2020
• Englisch
• Abmessung: 220mm x 150mm x 13mm
• Gewicht: 322g
• ISBN-13: 9786202796835
• ISBN-10: 6202796839
• Artikelnr.: 60332188