Comparative Analysis and Benchmarking
Hung-Hsin Chen
Broschiertes Buch

Comparative Analysis and Benchmarking

Corporate Strategy Analysis of Four International Pharmaceutical Companies

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This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this re...