Community Marketing
A Concept For Tourism Marketing
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The concept of using communites to foster sales of aproduct or service is nothing new - but newcommunication tools opened the door for bettertargeting and therefore higher efficiency in thisform of marketing. The more emotions the product orservice marketed causes, the more a community reactsto it. Holidays, or tourism in general, causewithout a doubt a variety of emotions - whichmakes it predestinated for the usage of CommunityMarketing. This book describes the different forms,background and effects of Community Marketing ingeneral and the usage for tourism marketing in specific.
The concept of using communites to foster sales of a
product or service is nothing new - but new
communication tools opened the door for better
targeting and therefore higher efficiency in this
form of marketing. The more emotions the product or
service marketed causes, the more a community reacts
to it. Holidays, or tourism in general, cause
without a doubt a variety of emotions - which
makes it predestinated for the usage of Community
Marketing. This book describes the different forms,
background and effects of Community Marketing in
general and the usage for tourism marketing in specific.
product or service is nothing new - but new
communication tools opened the door for better
targeting and therefore higher efficiency in this
form of marketing. The more emotions the product or
service marketed causes, the more a community reacts
to it. Holidays, or tourism in general, cause
without a doubt a variety of emotions - which
makes it predestinated for the usage of Community
Marketing. This book describes the different forms,
background and effects of Community Marketing in
general and the usage for tourism marketing in specific.
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