Communication Wars
Daniel Walsch
Broschiertes Buch

Communication Wars

Our Internal Perpetual Conflict

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Communication Wars: Our Internal Perpetual Conflict looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history. Part I of the book deals with the theoretical aspect of communication. It examines communication in a historical context, beginning with national independence, and focuses on specific theories o...