Gebundenes Buch

Communication Impact

Designing Research That Matters

Herausgeber: Priest, Susanna Hornig

Beschreibung

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Autor

Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 290
• Erscheinungstermin: 7. Januar 2005
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 625g
• ISBN-13: 9780742530980
• ISBN-10: 0742530981
• Artikelnr.: 21908343