Communicating Water's Value Part I: Talking Points, Tips & Strategies
Melanie K Goetz
Broschiertes Buch

Communicating Water's Value Part I: Talking Points, Tips & Strategies

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Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. _x000d_ The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures a...