Kate Hartley

Broschiertes Buch

Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Beschreibung

Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

Autor

Kate Hartley, based in London, UK, is co-founder of Polpeo, a crisis simulation training consultancy. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake-Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practices in the PR industry.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8761
• Seitenzahl: 256
• Erscheinungstermin: 3. August 2019
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 406g
• ISBN-13: 9780749486501
• ISBN-10: 0749486503
• Artikelnr.: 55800926