Oliver Stelling

Gebundenes Buch

CommunicAsian

How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It

Beschreibung

Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Autor

Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the United Arab Emirates. His main focus is on East-West relations, strategic communications and public diplomacy.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 170
• Erscheinungstermin: 1. Juni 2023
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 426g
• ISBN-13: 9781032473338
• ISBN-10: 1032473339
• Artikelnr.: 67513958

Rezensionen

"In just the past quarter-century, Asians have resurrected centuries-old commercial corridors that lay dormant due to colonialism and the Cold War, building the largest economic zone on the planet. Businesses worldwide are therefore focused on selling to Asia, but first need to better understand how to communicate with Asia and how Asians themselves interact with each other. This remarkably useful and timely book that captures Asia's rapidly evolving nexus of innovation and influence will guide them on how to do just that."

Dr. Parag Khanna, author of The Future Is Asian

"Oliver Stelling is an internationally recognized expert on managing reputations within Asia. This breakthrough book is a must-read for policymakers and business leaders dealing with the rapidly changing Asian marketplace. Grounded in research, CommunicAsian lays out a clear methodology for planning and implementing future-ready communications strategies. Stelling's depth of experience provides practical guidance for any leader faced with the challenge of succeeding in a more connected world."

Scott Meyer, Professor, Strategic Communications, University of Minnesota, Former Chairman, Weber Shandwick