Common Attitude Development Towards Advertising In Pakistan

Common Attitude Development Towards Advertising In Pakistan

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The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media advertising including television, radio and newspaper etc.Advertising is considered as both an institution and an instrument in Pakistan. The institution component plays an economic role in our society while the instrument component measures the quali...