Coca-Cola transfusion
The contingency of pop culture in the work of Roberto Drummond and Rubens Gerchman
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"I want a political-erotic-mystical art that does something more than sit on its arse in a museum. I want art that grows up without knowing if it's art at all, art that has the opportunity to start from scratch. I want art that gets mixed up with everyday shit and comes out on the front line despite it. I want art that imitates the human, that is comic if necessary, or violent, or whatever is necessary. I want an art that copies its forms from the line of life itself, that twists and stretches and accumulates and spits out the gush, and that is heavy and vulgar and sweet and stupid like life i...
"I want a political-erotic-mystical art that does something more than sit on its arse in a museum. I want art that grows up without knowing if it's art at all, art that has the opportunity to start from scratch. I want art that gets mixed up with everyday shit and comes out on the front line despite it. I want art that imitates the human, that is comic if necessary, or violent, or whatever is necessary. I want an art that copies its forms from the line of life itself, that twists and stretches and accumulates and spits out the gush, and that is heavy and vulgar and sweet and stupid like life itself." (Claes Oldenburg, 1961. Pop Manifesto).
