Claves with Website (Lingco)
Interculturalidad, lengua y comunicacion para los negocios
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"Claves and its companion website teaches advanced Spanish in the context of business alongside important concepts of intercultural communication across Spanish speaking communities to develop both speaking and communication skills key to using Spanish language in the professional world. Each chapter addresses important business themes, which are presented through a key component of intercultural theory and provide students with opportunities for cultural reflection and a framework for communicating effectively. Copious real-life examples and case studies teach students without prior business ...
"Claves and its companion website teaches advanced Spanish in the context of business alongside important concepts of intercultural communication across Spanish speaking communities to develop both speaking and communication skills key to using Spanish language in the professional world. Each chapter addresses important business themes, which are presented through a key component of intercultural theory and provide students with opportunities for cultural reflection and a framework for communicating effectively. Copious real-life examples and case studies teach students without prior business knowledge the practical skills and strategies necessary to work with business partners from across the Spanish-speaking world. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators. Learning is reinforced through numerous discussion, research, writing, and presentation activities, and online homework activities. Claves will ensure students have the complete set of skills to succeed in business with Spanish speakers around the world"--
