Classification and Analysis of Management and Marketing Data
Tina Facca
Broschiertes Buch

Classification and Analysis of Management and Marketing Data

Statistical Applications for Strategic Planning

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This work investigates effective methods of statistical analysis for strategic decision making in managerial and marketing applications. The motivation is to bridge the gap between statistics and marketing management by presenting statistical methods that are helpful in classifying segments. Three datasets are analyzed, and statistical methods are applied to solve management and marketing problems. The first portion investigates job seeking behaviors and aims to classify employees as either currently seeking a new position, passive, or not seeking a new position, without directly asking the em...