Chinese Enterprises 'Going Global'
Youfu Wu
Gebundenes Buch

Chinese Enterprises 'Going Global'

A Comparative Study of International Business Environments

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Navigate the complexities of global expansion with insights tailored for Chinese enterprises. This comprehensive study offers a comparative analysis of international business environments, focusing on key regions like Spain, Mexico, and Southeast Asia. It addresses the critical need for strategic thinking and cross-cultural communication in successful overseas ventures. Learn how to overcome common pitfalls and leverage opportunities in diverse markets. This resource provides practical strategies for adapting to local customs, managing political and economic risks, and fostering effective rela...