Children's reactivity to embedded food cues in advergames
Frans Folkvord
Broschiertes Buch

Children's reactivity to embedded food cues in advergames

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Food cues of palatable food are omnipresent. These cues influence what, when, and how we eat. Food companies' marketing strategies target determinants why people choose to eat one food rather than another, or more instead of less. In a globalizing and capitalistic economic system, these food cues are intentionally manufactured to sell products from a particular brand. Recently, food marketers are using new techniques to advertise their brand. One new technique food marketers use are online games, so called advergames, that attract children subconsciously, to persuade them to consume the advert...