Changing Scenario of Business and E-Commerce: Trends and Issues
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Changing Scenario of Business and E-Commerce Trends and Issues examines various aspects of business and e-commerce including an extensive historical overview and related issues. It includes definitions of evolution of E-Commerce, Globalization, challenges and changes, Global Business Management and Information Technology, U‐commerce. Provides the reader with insights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phase in marketing world, there are lot of trends and issues taking place and are discusse...
Changing Scenario of Business and E-Commerce Trends and Issues examines various aspects of business and e-commerce including an extensive historical overview and related issues. It includes definitions of evolution of E-Commerce, Globalization, challenges and changes, Global Business Management and Information Technology, U‐commerce. Provides the reader with insights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phase in marketing world, there are lot of trends and issues taking place and are discussed in detail.