Changing Indian Culture under the impact of Globalized Media

Changing Indian Culture under the impact of Globalized Media

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The proposed Study is an attempt to explain the socio-economic trends of such engagements and its consequences for a globalized Bollywood film industry. The present study proposed a framework which integrated both change and continuity forces for bollywood's market force and their influence and impact on Indian culture and its consequences for a globalized Bollywood film industry. Earlier researches of Ghanti (2016) formed the basis for this study and further taken a step further to propose a framework integrating both continuity and change forces of Bollywood. The present research is our effo...