François Ferras

Broschiertes Buch

Challenges of winning and retaining customers

The case of a ski resort

Beschreibung

This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and/or retain a tourist clientele that is increasingly demanding and volatile.

Autor

I am originally from Lannemezan, a town located in the Hautes-Pyrénées: Baccalauréat General ES with honours, integration of a Preparatory Class for Business Schools for 2 years, admission to the École Supérieure de Commerce de Pau and obtaining a M2 in Business Unit Management.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 52
• Erscheinungstermin: 1. März 2023
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786203780000
• ISBN-10: 6203780006
• Artikelnr.: 67544645