Challenges in the Tour Operating Business in Developing Countries
Evidence from Ethiopia
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Ethiopia has enormous potential as a tourism destination offering a rich array of cultural, historic and natural sites that set the country apart from most (if not all) African countries. However, the performance of the sector is one of the lowest. This is in part due to the inefficiency of the (domestic) tour operators to market the country's destinations as competitive advantage in tourism is no longer just a stock of attractions, but increasingly how the tourist magnets are managed and to what extent they are complemented with man-made innovations and developed into products. This book, aft...
Ethiopia has enormous potential as a tourism destination offering a rich array of cultural, historic and natural sites that set the country apart from most (if not all) African countries. However, the performance of the sector is one of the lowest. This is in part due to the inefficiency of the (domestic) tour operators to market the country's destinations as competitive advantage in tourism is no longer just a stock of attractions, but increasingly how the tourist magnets are managed and to what extent they are complemented with man-made innovations and developed into products. This book, after studying the case thoroughly, points out the major challenges that the Ethiopian tour operators are facing and provide possible remedies to overcome the problems. "Challenges in the Tour Operating Business in Developing Countries: Evidence from Ethiopia" is ideal for international and domestic tour operators and researchers who are keen to study the subject further in Ethiopia or replicate the study in a different setting.
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