
Celebrity and the American Political Process
Integrated Marketing Communication
Versandkostenfrei!
Versandfertig in 1-2 Wochen
42,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
21 °P sammeln!
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.