Gebundenes Buch

Cases on Branding Strategies and Product Development

Successes and Pitfalls

Herausgeber: Sarma, Sarmistha; Singh, Sukhvinder

Beschreibung

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Produktdetails

• Verlag: Business Science Reference
• Seitenzahl: 472
• Erscheinungstermin: 2. Februar 2015
• Englisch
• Abmessung: 260mm x 183mm x 30mm
• Gewicht: 1075g
• ISBN-13: 9781466673939
• ISBN-10: 1466673931
• Artikelnr.: 42245626