Cases in Retailing
A Naturalistic Approach
Herausgeber: Hart, Cathy; Rafiq, Mohammed; Preston, Diane; Walley, Paul; Kirkup, Malcolm
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This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: * Marks and Spencer. * Sainsbury. * Post Office Counters. * Safeway. * Tesco. * CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases...
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: * Marks and Spencer. * Sainsbury. * Post Office Counters. * Safeway. * Tesco. * CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
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