Ogechi Adeola

Gebundenes Buch

Casebook of Indigenous Business Practices in Africa

Apprenticeship, Craft, and Healthcare - Volume 1

Herausgeber: Adeola, Ogechi

Beschreibung

Africa's unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western and Southern Africa.

Autor

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

Produktdetails

• Verlag: Emerald Publishing
• Seitenzahl: 290
• Erscheinungstermin: 16. August 2023
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 574g
• ISBN-13: 9781802622522
• ISBN-10: 1802622527
• Artikelnr.: 67670980