Ogechi Adeola

Gebundenes Buch

Casebook of Indigenous Business Practices in Africa

Trade, Production and Financial Services - Volume 2

Herausgeber: Adeola, Ogechi

Beschreibung

Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.

Autor

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

Produktdetails

• Verlag: Emerald Publishing
• Seitenzahl: 272
• Erscheinungstermin: 16. August 2023
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 549g
• ISBN-13: 9781804557631
• ISBN-10: 1804557633
• Artikelnr.: 67666775