Evert Gummesson

Broschiertes Buch

Case Theory in Business and Management

Reinventing Case Study Research

Beschreibung

Case Theory in Business and Managementà  takes a fresh and expansive approach to case study research, viewing the topic through the lenses of real world complexity and introducing the à â Ë case theoryà â â concept, an expanded version of case study research which includes both methodology and the types of results that emerge.Ã

Autor

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world. 

Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 370
• Erscheinungstermin: 22. Mai 2017
• Englisch
• Abmessung: 244mm x 170mm x 21mm
• Gewicht: 638g
• ISBN-13: 9781446210628
• ISBN-10: 1446210626
• Artikelnr.: 43559368