Gebundenes Buch

Case Studies in the Traditional Food Sector

A Volume in the Consumer Science and Strategic Marketing Series

Herausgegeben: Cavicchi, Alessio; Santini, Cristina
Versandkostenfrei!
Versandfertig in 6-10 Tagen
103,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
52 °P sammeln!
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive enviro...