Case Studies in Entrepreneurship with Fashion Entrepreneurship as core

Case Studies in Entrepreneurship with Fashion Entrepreneurship as core

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The book is a compilation of case studies on Entrepreneurship with special focus on Fashion Entrepreneurship as each case has specific focus on a business function of entrepreneurship. The idea is to make the readers' understand the nuances in that function in a particular industry like trading or fashion industry. The general theme behind every case study is to highlight the macro-environmental factors affecting the business, their competitors and their organizational structure. It is very rare to find case studies in the area of Fashion entrepreneurship. With the help of this book an attempt...